Things to Do in Agadir

Antoine Murtha

Updated: 26 May 2026 ·

Best Things to Do:

If you're looking for a sunny vacation destination, even during the cold in France, Agadir is a must-visit ☀️ Located in southern Morocco, this former fishing and farming village has quickly become one of the country's most important seaside resorts and an important economic center. In this context, the city has plenty of resources for those looking for things to do in Agadir

From breathtaking mountain landscapes to traditional Berber villages, along with spectacular protected natural sites and significant cultural heritage, there's no shortage of activities in Agadir! The city offers a wide range of things to do and see, so if you need some inspiration, here are the best excursions and experiences to try

Relaxation and leisure at Agadir beach

Agadir beach
photo by unsacsurledos.com

Considered one of the most beautiful beaches in North Africa, Agadir beach stretches for about 7 kilometers and is distinct for the golden color of its sand... Given the mild and sunny climate year-round, enjoying the beach during a trip to Agadir is essential if you're seeking a bit of peace and tranquility ️

On-site, you can rent sun loungers, take long walks, and even try surfing, a very popular activity around here ‍♀️ If you're looking for a memorable experience, wait for the sunset over the bay which reveals breathtaking scenic views!

Have you thought about booking your activities in Agadir?

what to do in Agadir Medina streets
what to do in Agadir Medina streets photo by unsacsurledos.com

In addition to offering stunning landscapes, Agadir boasts a wide variety of activities. Animal lovers can meet the adorable climbing goats. If you're more into hiking, excursions to Paradise Valley are made for you. Culturally, the city also has several museums worth visiting. Lastly, it would be a real shame not to try the traditional Moroccan hammam during your vacation in Agadir. Whatever you choose to do, I recommend booking your activities in advance, so you can enjoy your vacation with peace of mind

Explore the Agadir Oufella Kasbah

Perched on a hill 236 meters above sea level, the Agadir Kasbah is an important fortress and historical monument. It was built in the 16th century and was partially destroyed during the earthquake of 1960. I strongly recommend exploring this historical site to admire its walls and ruins... Even better, you'll enjoy an incredible panoramic view of Agadir and its marina, and the Atlantic Ocean, especially at sunset! For €40, you can take a guided city tour with a cable car ride that will take you up to the Agadir Oufella Kasbah

Strolling through the aisles of Souk El Had

Souk El Had
Souk El Had photo by unsacsurledos.com

Souk El Had is a large lively market that houses no less than 3,000 shops over about 13 hectares. It is the largest urban market in Africa and is full of sections where you can find spices, clothing, Moroccan crafts, fresh produce, pastries, and much more

It is undoubtedly one of the best activities to do in Agadir, if you can find various souvenirs while diving into Moroccan culture... Roasted almonds, fresh dates, pastries, visiting Souk El Had is also a great spot for a quick bite! Be careful, the souk is closed on Mondays ⚠️

Visit the best museums in Agadir!

It is clear that vacations in Agadir are not just about the beach and nature excursions! Enjoy your stay by visiting some remarkable museums, which happen to be among the best in the city:

  • The Bert Flint Municipal Museum, or Tiskiwin Museum, is a lovely outing idea to see temporary exhibitions, admire traditional Moroccan objects, and ethnic jewelry from the Sahara region and the Souss Valley. The complex itself reveals stunning Hispano-Moorish architecture.
  • The Memory Museum allows you to understand the history of Agadir through the tragic earthquake that devastated the city in 1960. Numerous period photographs are displayed to discover the beauty of the Agadir Oufella Kasbah before the earthquake, all within a superb lush oasis ️
  • The Amazigh Heritage Museum showcases an important collection of talismans, jewelry, and artisanal pieces such as carpets, pottery, and many more related to Berber culture.

Go on an excursion to Paradise Valley

Paradise Valley
Paradise Valley photo by unsacsurledos.com
Atlas mountains
Atlas mountains photo by unsacsurledos.com

Located about an hour's drive from Agadir, Paradise Valley indeed lives up to its name! Nestled among the Atlas Mountains, this oasis is home to natural pools with turquoise waters, lush palm trees, and various rock formations that will leave you in awe

It's a perfect place if you want to recharge after an intense visit to Agadir, whether to go hiking or simply be surprised by the beauty of nature... If you plan to explore the surroundings, I suggest joining this excursion to Paradise Valley, priced at €18, which includes lunch and a swimming session

Visit Souss-Massa National Park

white antelope at Souss Massa park
white antelope at Souss Massa park photo by unsacsurledos.com

Established in 1991, Souss-Massa National Park is a natural paradise for those wanting to discover Moroccan wildlife and flora. It's a great activity to do near Agadir, especially with children, as this park is known for sheltering rare and protected animal species like the bald ibis ‍*

Souss-Massa spans 33,800 hectares, constituting an important coastal strip 65 km long and an average width of 5 km! On-site, for €85, you can explore the trails on foot or partake in a jeep safari with a guide to learn more about the animal and plant varieties. By opting for an excursion, you'll also get to discover the wild beach of Sidi Rbat and visit numerous Berber villages!

Go on an excursion to the Sahara Desert

Among the best activities to do around Agadir, exploring the Sahara is undoubtedly a magical and immersive experience. Just imagine watching a sunset after surfing the golden sand dunes, embarking on an adventure in a quad or 4x4 for an adrenaline rush, or being charmed by a camel ride

Discover Berber culture and cuisine!

Depending on the duration of your stay in Agadir, I suggest dedicating a few hours to discovering Moroccan cuisine while learning about Berber lifestyle. It's a great way to learn more about local culture, amidst the natural landscapes dotted with almond trees, arid mountains, and palm trees...

Stroll and unwind at Agadir marina

barbecue in Agadir marina
barbecue in Agadir marina photo by unsacsurledos.com
swimming in Agadir marina
swimming in Agadir marina photo by unsacsurledos.com

If you're unsure where to go and what to do in Agadir, it's essential to spend time at the marina. Close to downtown Agadir, it's a modern and lively place that provides a great idea for a stroll along the Agadir beach promenade while enjoying the many shops available.

The Agadir Marina attracts both visitors and locals, coming to admire the yachts or enjoy a meal on the terrace. Another popular activity is to embark on a boat excursion. For €60, you can discover the art of fishing offshore from Agadir and enjoy a delicious barbecue lunch

Discover the traditional Moroccan hammam

No trip to Agadir would be complete without a visit to a Moroccan spa! We can never say it enough, the Eastern body treatments are among the best in the world, especially the hammam which is a unique experience... So why not indulge in an ancient hammam ritual? Traditionally, a good hammam starts with a deep scrub with black soap, a ghassoul wrap, and ends with an argan oil massage... If you're looking for a place to experience a hammam in Agadir, save time by booking this 3-hour spa session of pure bliss for only €45

Meet the climbing argan goats!

climbing goats in Agadir
climbing goats in Agadir photo by unsacsurledos.com
goats climbing trees in Agadir
goats climbing trees in Agadir photo by unsacsurledos.com

This very typical curiosity of Morocco can make for a wonderful excursion! Indeed, climbing goats are attracted to the fruits of the argan tree, which means they can climb these trees to eat...

You can observe them climbing with astonishing ease, and then admire them perched on the branches! To meet these goats, you need to head to the rural areas surrounding Agadir, particularly towards Souss-Massa. But if you really want to witness this amusing and fascinating phenomenon, I can suggest this morning excursion to meet the goats, priced at €29, followed by a visit to a local argan oil production cooperative

How to get to Agadir from the USA?

To easily reach Agadir, the fastest and most convenient solution is to take a direct flight! Many airlines such as Ryanair and Easyjet offer routes from various major cities like New York, Los Angeles, or Chicago at very competitive rates if booked in advance. Expect a flight time of 3 to 4 hours to reach Agadir-Al Massira International Airport, located just under 30 kilometers from the city center, which is accessible by bus. To find flights at the best price, I recommend using a flight comparison site like Skyscanner ✈️

On the other hand, for those wanting to get to Morocco by boat, it is possible to board a ferry from southern Spain out of Algeciras or Tarifa, heading to Tangier or Nador. Once in Morocco, you'll just need to continue your journey by car or train to Agadir! Generally, travelers take their own cars aboard the ferry ⛴️

Now that you have a complete overview of the must-do activities in Agadir, feel free to continue organizing your trip to Morocco by discovering the best places to stay in Agadir! If you plan to visit other cities during your vacation, I recommend my guide on things to do in Morocco