London Pass: what is the best pass to discover the city?

London, a vibrant and cosmopolitan capital, stands out for its cultural, political, and economic richness. It now holds an indispensable place on the global stage. From iconic historical buildings to internationally renowned museums and a multitude of other attractions, the capital is full of fascinating places to explore For this reason, a London Pass could very well become your best ally to fully enjoy your stay while saving money!

You will have the choice between several tourist pass options, all designed to allow visitors to maximize their discoveries while saving time and money. But then, which London Pass is the most suited to your desires and budget? To find out, you can refer to my detailed comparison of the best passes to visit London in this guide

What is the best City Pass to discover the British capital?

In this comparison, I will mainly focus on the most popular options, as these are the ones that meet the needs of virtually everyone visiting London, regardless of the duration of the trip, whether it's their first time or not

Three of these options are offered by Go City, specialists who provide this type of tourist tickets in over thirty major cities around the world. The other options are from Tiqets and Turbopass, independent ticket vendors specializing in tourist activities.

The London Pass: the most comprehensive London Pass

london pass go city — photo by unsacsurledos.com

The London Pass, also known as the All-Inclusive Pass London from Go City, is the most popular option of all and certainly the most comprehensive. Its principle is quite simple: this pass gives you access to a very comprehensive list of activities with a total of 96 attractions. You can visit as many sites as you like from the list, even if each attraction can only be visited once per person.

Ultimately, your only real limit will be time, as this formula is available in several versions depending on the validity period: between 1 and 10 days. If you visit London in 3 days for example, this is a good option to consider in my opinion

The London Pass by Go City is a completely digital ticket that you will receive directly via email and can easily use with your smartphone. Once your pass is purchased, you only need to select the activities you wish to do and present your pass at the entrance of each attraction. Depending on the sites visited, this formula can allow you to save up to 50%

The visits and attractions included with the London Pass

westminster abbey — photo by unsacsurledos.com

windsor castle london — photo by unsacsurledos.com

If you want to discover as much as possible of what London has to offer, then the London Pass is probably the option you need. In total, there are 96 attractions that are accessible with this combined ticket. Among them, there are many iconic sites and activities in the English capital:

In addition to all these attractions, the London Pass includes a cruise on the Thames with multiple stops ⛴️ It's ideal if you want to move around easily in the capital

The London Pass also comes with the Go City mobile app and a digital guide where you can find the list of all the attractions offered and many details about them (access, hours, descriptions...).

Westminster Abbey
Windsor Castle
London Bridge (including access to the London Bridge Experience)
Kensington Palace
London Zoo
St. Paul's Cathedral
Shakespeare's Globe Theatre
The Tower of London
Royal Observatory Greenwich
Kew Gardens
Hampton Court Palace
Royal Air Force Museum
London Transport Museum
Guided tours, attractions, activities...

Prices for the All-Inclusive London Pass

Prices as of August 25, 2025.

Children aged 4 and under can visit many attractions for free when accompanied by an adult with a ticket. Some attractions are not accessible to younger children.

London Pass - Adults (16 years and older)* - Children (5-15 years)*
1 day - $91 - $44
2 days - $120 - $63
3 days - $149 - $74
4 days - $166 - $86
5 days - $178 - $97
6 days - $195 - $109
7 days - $207 - $114
10 days - $224 - $132

My opinion on the London Pass

It's not surprising that this London Pass option is so popular. The London Pass is the most comprehensive offer, and if you are visiting London for the first time, or if you simply want to do as many activities as possible, you won't regret choosing it

The creators of this offer claim that it's possible to save up to 50%. Even though in practice, this pass may not be as profitable unless you overdo the visits, you can still make significant savings by taking your time!

Moreover, all activities included can be accessed without limits per day. With just 2 or 3 activities per day, you will easily cover your costs. You won't need to buy all your tickets individually, and nothing will stop you from making a few spontaneous visits.

the most comprehensive offer to discover London
choose your package based on the duration of your stay
save up to 50% on entrance fees to the best attractions
very practical digital guide
free cancellation in case of unforeseen events
cost-effective for a stay of at least 3 days
valid after the first use (counts as a full day if activated late in the day)

All-Inclusive Plus Pass, the new version of the pass

Recently, a new version of the London Pass, or All-Inclusive Pass, was launched: the All-Inclusive Plus Pass. This option is identical to the All-Inclusive Pass but offers exclusive access to 4 additional attractions:

The operation remains the same. You choose your duration (between 1 and 10 days) and access the attractions of your choice during the selected period. The price for the All-Inclusive Plus Pass is higher than the basic version. Here are the rates:

Prices as of August 25, 2025.

The London Eye
Madame Tussauds Museum
The Shard Observatory
The hop-on hop-off bus valid for 24 hours
London Pass Plus - Adults (16 years and older)* - Children (5-15 years)*
1 day - $126 - $86
2 days - $178 - $115
3 days - $218 - $143
4 days - $235 - $161
5 days - $259 - $172
6 days - $282 - $178
7 days - $293 - $189
10 days - $322 - $207

London Pass: The London Explorer Pass

london pass explorer go city — photo by unsacsurledos.com

The London Explorer Pass is another very popular London Pass option, also offered by Go City, but this time it takes a quite different approach. You won't be limited by time but will need to choose a specific number of attractions: between 2 and 7 of your choice.

You won't need to decide which visits you will make at the time of booking. Just select a number of visits, and you can then comfortably make your selection later from a list of about 99 attractions and points of interest

The London Explorer Pass is also 100% digital. The order is placed online and you receive your ticket almost immediately via email. You will need to select a date at the time of purchasing, but the date is not very important as your pass will be valid for 1 year from the purchase date. However, from its first use, the pass will only be valid for 30 days.

The visits and attractions included with the London Explorer Pass

tower of london — photo by unsacsurledos.com

royal botanic gardens kew — photo by unsacsurledos.com

Since this pass is also a Go City pass, the number of attractions available through this pass remains nearly the same, exceeding 99. It's worth noting that transportation options and activities, such as the hop-on hop-off bus and bike rentals, count as a separate attraction.

Here are the main attractions included in the London Explorer Pass:

The Tower of London
Westminster Abbey
The Shard Observatory
Kensington Palace
Tower Bridge
St. Paul's Cathedral
The hop-on hop-off bus
A visit to Shakespeare's Globe Theatre
London Zoo
Royal Botanic Gardens Kew
Visiting London stadiums (Wembley, Emirates, Twickenham...)
Royal Observatory Greenwich
And more than 60 other discoveries...

Prices for the London Explorer Pass

Prices as of August 25, 2025.

Most attractions are free for children aged 4 and under who are accompanied by an adult. Some attractions are only accessible from a certain age.

London Explorer Pass - Adults (16 years and older)* - Children (5-15 years)*
2 attractions - $62 - $45
3 attractions - $91 - $62
4 attractions - $115 - $80
5 attractions - $132 - $91
6 attractions - $149 - $103
7 attractions - $160 - $114

My opinion on the London Explorer Pass

The London Explorer Pass is a very comprehensive and solid option, but in my opinion, it is meant for a specific type of traveler, unlike the All-Inclusive Pass which can suit practically everyone.

This pass doesn't leave much room for improvisation. If you have a clear idea of the places you intend to discover, then it may be the most practical and cost-effective option, as you will know from the start what you are paying for. Since the prices are tiered, the options that offer only 2, 3, or 4 attractions should be reserved for the most expensive visits.

✅ Strong points:

❌ Weak points:

ideal for a first stay in London
choose the number of attractions you want to visit
save time and avoid queues
free cancellation in case of unforeseen events
Limited pass in terms of attractions

London Pass: The London Digital Pass

The London Digital Pass is a City Card to visit the English capital with a fairly classic principle. It provides access to only 4 of London's top attractions, but all of which are among the most popular.

Additionally, the London Digital Pass allows you to enjoy discounts on a wide range of other visits and activities, and comes with a downloadable audio guide, which is particularly handy If you're unsure which pass to choose for your next stay, this one might just appeal to you!

The operation of this 100% digital pass is very simple. At the time of ordering, you will need to select a date and time slot for each of the 3 major attractions. After purchase, you will receive your tickets via email in just moments, as well as a link to download the app for your smartphone, and all the necessary instructions to enjoy these attractions when you are on site in London.

The visits and attractions included with the London Digital Pass

thames river cruise — photo by unsacsurledos.com

In contrast to the previous two passes, the London Digital Pass takes a very different approach, as you will not have a choice from a wide list of activities. This formula simply grants access to 4 major attractions in London and offers a few other benefits.

The fast-track ticket for the Tower of London, an iconic building in the English capital that houses the Crown Jewels.
The ticket for the London Eye, the giant wheel nearly 140 meters high located on the banks of the Thames, offering breathtaking views of parts of the capital.
The cruise on the Thames to navigate down to Greenwich.
The hop-on hop-off bus, unlimited for 24 hours to take you to all the iconic sites of Westminster and the City of London while enjoying commentary from an audio guide.

Discounts with the London Digital Pass

In addition to these must-see visits, the London Digital Pass provides access to a code that offers 10% off other activities, which you can use up to 5 times. These activities are numerous, as you can simply enjoy these discounts on many attractions in London offered by Tiqets.

The online ticket office catalog includes museums, shows, parks, cruises, palaces, and other attractions. It includes all the major points of interest in London and its vicinity, such as St. Paul's Cathedral, Kensington Palace, Tower Bridge, Westminster Abbey, West End musicals, and many others

Price of the London Digital Pass*

Prices as of August 25, 2025.

What's convenient is the interactive digital guide for self-guided tours, and the 10% discounts for 5 visits, which can easily represent savings of $25 or more.

Adults (16 years and older) - $137
Seniors (65 years and older) - $127
Youth (4-15 years) - $108

Unlike the Go City options, this pass offers less flexibility, which is indeed one of its main drawbacks. The other downside could be a dealbreaker for some travelers and less significant for others: the absence of certain very large attractions such as Westminster Abbey or The View from the Shard. However, this pass has a definite advantage, as it is much simpler to navigate with this option since there is only one offer, without variations.

As you will need to book a time slot for the major attractions offered, you will benefit from priority access and can better manage your schedule

Ultimately, the London Digital Pass is probably not the City Pass for London that will interest the greatest number of travelers, but it is a really simple option to use and will allow anyone who wants to discover the proposed attractions and save time and money.

✅ Strong points:

❌ Weak points:

discover 4 major attractions in the city
save on the price of your tickets
10% discount on all Tiqets attractions in London (code usable 5 times)
interactive digital guide
less flexible than the London Pass and the London Explorer Pass
absence of some major attractions in London

London Pass: the London City Pass

This tourist pass operates identically to the London Pass, as it allows access to a list of activities for a period of 1 to 7 days.

The London City Pass, offered by TurboPass, grants access to a list of about twenty attractions and activities, the most interesting of which are the Tower of London, the London Eye, Shrek's Adventure, Madame Tussauds, and the hop-on hop-off bus

However, major sites are missing, such as Westminster Abbey and St. Paul's Cathedral. Moreover, the prices are quite high, starting at $130 for the 1-day pass, and going up to $280 for the 7-day pass. Therefore, this pass will only be cost-effective for those interested in the most expensive activities. The proposed list also tends to change regularly; you can find all the information below

The London Pass Top 5

The London Pass Top 5 is a combined ticket for 5 of the most visited sites in the capital: the London Eye, Madame Tussauds, SEA LIFE aquarium, the London Dungeon, and Shrek's Adventure.

Valid for 90 days and offered starting at $68 per person, this option has the advantage of providing access to the wax museum and the giant wheel, the two must-see sites not offered by the most popular City Passes.

What is the best London Pass option?

There is no one better pass that works for everyone. The choice depends primarily on each traveler's profile, length of stay, and available budget

That said, the London Pass stands out as one of the most advantageous options for the majority of visitors. It distinguishes itself with its great flexibility and its very comprehensive coverage of major tourist attractions. The ability to change plans at the last minute or explore unexpected places is a real plus, especially for a first visit to London.

Other options, on the other hand, are often more specific. They are better suited for those who have already visited the city or who have a clear and targeted idea of the sites they wish to see. These passes can be very interesting if you want to optimize a specific itinerary or limit expenses to essentials.

In short, we've already reached the end of this article on the best London Pass offers! If you are preparing for your next trip to the capital and want to know what to do in London or what are the best places to stay in London, I recommend checking out my other articles on the blog!